The British Museum

The American Dream: pop to the present

The British Museum recruited our graphic skills to achieve maximum impact with its exhibition on contemporary US print making, The American Dream, and we certainly delivered. Our suggested neon letters and ‘light bulb’ flag became hugely popular all over social media - on Instagram and twitter - and appeared on news feeds around the world.

The American Dream: pop to the present was a showcase for the Museum’s world class collection of US prints, with a few additional iconic loans. From Warhol’s classics to Rauschenberg’s collages, the selection shows that print was the chosen medium not just to reflect the emerging consumer culture but also political protest and dissent.


Working within a clean, crisp architectural presentation from designers Nissen Richards, we were asked to rethink the use of graphic displays. Says Philip: ‘The intros to each section are supersized, featuring a layered/overlap motif that highlights the show’s paper-based media, while keeping to the museum’s comprehensive access guidelines.’

 

Both the striking content and the design itself attracted praise from national media, with the Evening Standard calling it ‘superbly presented and signposted.’  The review went on to say: ‘It buzzes with words and ideas and is often marvellously visual.’

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Philip Simpson Design

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